Also, KT&G succeeded in establishing branch factories abroad, precisely in Iran in 2009 and Russia in 2010.Ī large number of Esse sales in foreign markets is due to its smart strategy. The successful sales of this brand in foreign countries make KT&G the fifth-largest cigarette company in the world. Based on the KT&G report, since 2001-2016, their export sales reached 202 billion and as many as 43 million sticks of foreign production. It controls more than one-third of the global superslims cigarette market. Those flavors are presented to satisfy the high curiosity of young people.įive flavors in this variant are Berry Mint, Caramel Mint, Apple Mint, Mango Mint, and Orange Mint.Įsse superslims cigarettes are one of the best-selling cigarettes in the world. This is because this variant has a capsule filter with five different flavors. Shuffle Pop is a variant targeted at young ages around 18-30. In addition, the content of nicotine and tobacco residues is also low. This variant released in 2016 is included in machine-manufactured cigarettes. However, this variant gives the flavor of berries. Just like Change Applemint, this variant has a tasteful capsule. The next variant is the Berry Pop variant. The flavor given by this variant is slightly spicy combined with the taste of fruits. In another name, this cigarette includes Medium Tar. Cigarette made by this machine is called a combination of low nicotine and tobacco residue but also Full Flavor. In 2019, KT&G released the Esse Maxx cigarette variant. However, it does not lessen the sensation of this cigarette. This variant is categorized as a machine-made cigarette. Within one package, there are 20 cigarettes. If we click the capsule, you will feel the sensation of apple and mint in the smoke. This superslims variant is fitted with flavoring filters in the capsule form. In 2014-2015, KT&G launched the Change Applemint variant. As the name suggests, this product is superslims in size and low in nicotine content and tobacco residue. This filter makes Esse Mild produce smoother and cleaner smoke. This cigarette is called Esse Mild and accentuates the use of filters made from activated charcoal. In 2013, KT&G released the Esse variant in a black package. The menthol taste was just right and not excessive. Not only because of its size, menthol flavor on cigarettes makes cigarettes taste softer. With a smaller size, this cigarette is favored by women. With a superslims size, this cigarette is made using a machine. KT&G released the first variant of Esse in the 2000s. Various Kinds of Esse Cigarettes in Indonesia Countries designated as markets are the United States, Russia, Mongolia, Indonesia, and countries in the Middle East. This product indeed prioritizes exports to other countries. Not only that, but the drastic increase in the number of cigarette exports also occurred from 15.4% in 2010 to 40% in 2016 In 2012, Esse controlled the cigarette market by 25%. This can be seen in the size of cigarettes available in regular, slim and superslim sizes. This is because the nicotine content and tobacco residues are not too strong compared to other cigarettes. This brand is much in demand by female consumers. After the change, the company focused on cigarette production. However, after this company changed to Korea Tomorrow & Global Corporation (KT&G). Initially, this brand was produced and marketed by Tobacco & Ginseng Corporation which also markets ginger. Interesting right? Let’s explore the journey of Esse cigarettes from the very beginning.Įsse Cigarettes were first released in 1996 in South Korea. It began to market in the international market after changing ownership from government to private.Įsse is a cigarette brand that sells several sizes, namely regular, slim, and superslims. The company is the 9th largest cigarette company in the world in 2018 according to Statista. Read the article below about one of the famous cigarettes in the world.Įsse is one of the famous cigarettes from the big cigarette company from South Korea, Korean Tomorrow & Global (KT&G). Did you know that Esse cigarettes come in various sizes? Not only different sizes but also unique flavors.
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